Privacy Policy

www.theautowall.com

This Privacy Policy explains how Marché – TheAutoWall.com ("The Auto Wall," "we," "us," or "our") collects, uses, discloses, and protects information in connection with www.theautowall.com and any related websites, applications, software, tools, communications, and services that link to this Privacy Policy (collectively, the "Service").

The Service is an auction-aggregator marketplace and software-as-a-service platform for the automotive auction industry. It enables users to discover auction events, review vehicle listings, access marketplace functionality, and use related account and workflow features. The Service is intended for business, commercial, dealership, auction, wholesale, or automotive marketplace use and is not intended for personal, household, or consumer use. This Privacy Policy should be read together with our Terms and Conditions, which govern the use of the Service and include additional user responsibilities, disclaimers, limitations, and obligations.

By accessing or using the Service, you acknowledge that you have read this Privacy Policy. Your use of the Service is also subject to our Terms and Conditions.

1. INFORMATION WE COLLECT

We may collect the following categories of information:

1.1 Information You Provide to Us:

When you use the Service, you may provide: 1) Name, business name, title, mailing address, email address, mobile telephone number, and other contact information. 2) Account-registration information, login credentials, and profile information. 3) Information submitted through forms, support requests, communications, or other interactions with the Service. 4) Buyer, dealer, auction, or customer information submitted in connection with account approval, activation, verification, or related workflows. 5) Any other information you choose to provide. 6) Billing, invoicing, subscription, payment, transaction, and tax-related information. 7) Vehicle, listing, auction, inventory, VIN, condition, photo, video, description, inspection, pricing, sale-status, and related marketplace information submitted or made available through the Service. 8) Account activity, access requests, approvals, workflow submissions, marketplace group participation, communications, support history, and user-directed transaction or operational information. 9) Compliance, verification, risk-review, fraud-prevention, security, and account-approval information.

1.2 Information Collected Automatically

When you use the Service, we may automatically collect: 1) Internet Protocol address, browser type, device type, operating system, language settings, referring URLs, date and time of access, and similar technical information. 2) Pages viewed, searches performed, vehicle or auction listings viewed, clicks, navigation paths, and other usage data. 3) Cookie, pixel, local-storage, and similar technology data used for authentication, preferences, analytics, security, and service improvement.

1.3 Information from Third Parties

We may receive information from participating auctions, dealers, sellers, buyers, service providers, identity-verification providers, communications vendors, and other third parties when relevant to operating the Service, verifying accounts, facilitating workflows, preventing fraud, or complying with law.

1.4 Information You Provide About Others

If you provide, upload, submit, import, sync, or otherwise make available information about another person or organization, including employees, representatives, buyers, customers, dealers, auctions, sellers, consignors, or other marketplace participants, you are responsible for ensuring that you have all rights, notices, consents, permissions, and authorizations required to provide that information to The Auto Wall and to allow The Auto Wall to collect, use, disclose, process, retain, and transfer that information as described in this Privacy Policy and the Terms and Conditions. You should not provide personal information, confidential information, regulated information, or sensitive information unless you are authorized to do so and the information is necessary for use of the Service.

1.5 Sensitive or Regulated Information

The Service is not intended for the submission of sensitive personal information, government identification numbers, financial account numbers, protected health information, biometric information, children’s information, or other highly sensitive or regulated information unless expressly requested by The Auto Wall for a specific lawful purpose or required for a particular Service workflow. If you submit such information without authorization, you are responsible for ensuring that the submission complies with applicable law and that all required notices, consents, and safeguards are in place.

2. HOW WE USE INFORMATION

We may use information to: 1) Provide, operate, maintain, secure, and improve the Service. 2) Create, authenticate, administer, and support user accounts. 3) Register users and verify account ownership through mandatory SMS-based workflows. 4) Approve, activate, and manage new buyer-customers and related marketplace participants. 5) Display auction events, vehicle listings, and related marketplace information. 6) Communicate with users about account activity, service notices, security alerts, workflow updates, support matters, and other operational communications. 7) Personalize user experience and remember preferences. 8) Monitor usage, diagnose technical issues, perform analytics, and improve functionality. 9) Prevent fraud, abuse, unauthorized access, and other harmful activity. 10) Enforce our agreements, protect rights and property, and comply with applicable legal obligations. 11) Review eligibility, account approvals, buyer-customer activation, marketplace access, risk, security, and compliance matters. 12) Process, display, transmit, and manage user-submitted listings, vehicle information, auction information, communications, and workflow data as needed to provide the Service. 13) Create, use, and retain aggregated, anonymized, or de-identified information for analytics, security, product improvement, business operations, and other lawful purposes. 14) Establish, exercise, defend, or resolve legal claims, disputes, investigations, enforcement actions, and collection matters. 15) Use publicly displayed listing content to market or promote the Service, consistent with the Terms and Conditions.

3. SMS, MOBILE NUMBERS, AND MESSAGING DATA

3.1 Mandatory SMS Use

Registration for the Service requires use of SMS technology. SMS is also used in the normal operation of the Service, including account verification, security, and the approval and activation of new buyer-customers.

3.2 Types of SMS Messages

Users may receive transactional and operational SMS messages, including one-time passcodes, registration or login verification messages, security alerts, account notices, buyer-customer approval or activation updates, and other service-related messages.

3.3 Message Frequency and Carrier Charges

Message frequency varies based on account activity and Service workflows. Message and data rates may apply according to your wireless plan.

3.4 Mobile Information Sharing

We do not sell, rent, or share mobile numbers or mobile opt-in data with third parties or affiliates for their own marketing or promotional purposes. We may share mobile-related information with service providers that help us deliver SMS messages, authenticate users, prevent fraud, support the Service, or comply with law, and those providers may use such information only for those limited purposes.

3.5 Mobile Number Accuracy and Authority

If you provide a mobile telephone number to The Auto Wall, you represent that the number is accurate, current, and belongs to you or to a person for whom you have authority to provide the number. If you provide a mobile number for an employee, representative, buyer, customer, dealer, auction, or other third party, you are responsible for obtaining all required notices, consents, permissions, and authorizations for The Auto Wall and its service providers to send transactional, operational, verification, security, approval, and workflow-related SMS messages to that number.

3.6 No Marketing SMS Without Separate Consent

The SMS messages described in this Privacy Policy are intended to be transactional, operational, security-related, or Service-related messages. Marketing or promotional SMS messages, if any, may be subject to separate consent requirements and additional terms.

4. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, local storage, SDKs, log files, analytics tools, and similar technologies to keep users signed in, store preferences, measure traffic and usage, improve performance and usability, detect and prevent fraud or unauthorized access, support security, and understand how the Service is used. Some cookies and similar technologies may be provided by third-party analytics, hosting, communications, security, or service providers. Browser settings may allow you to block or delete cookies. Some Service features may not function properly without cookies. Where required by applicable law, we will provide additional notice or choices regarding non-essential cookies or similar technologies.

5. HOW WE DISCLOSE INFORMATION

We may disclose information: 1) To vendors and service providers that perform services on our behalf, such as hosting, analytics, communications, customer support, identity verification, fraud prevention, and security. 2) To participating auctions, dealers, buyers, sellers, or other marketplace participants when necessary to provide requested Service functionality or complete a user-directed transaction or workflow. 3) To comply with law, regulation, legal process, court order, or lawful governmental request. 4) To enforce agreements, investigate misuse, protect security, prevent fraud, or protect the rights, property, or safety of The Auto Wall, users, or others. 5) In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction. 6) With your consent or at your direction.

We may disclose aggregated, anonymized, or de-identified information that does not reasonably identify an individual for business, analytics, security, research, product improvement, marketing, or other lawful purposes.

6. THIRD-PARTY LINKS AND SERVICES

The Service may contain links to third-party websites, auction platforms, payment providers, vehicle-information sources, or other external services. We are not responsible for the privacy, security, content, or practices of third parties. Their policies govern their own services.

The Auto Wall does not control and is not responsible for how third parties collect, use, disclose, secure, retain, or otherwise process information. Your interactions with third-party services, including auction platforms, payment providers, vehicle-information sources, communications providers, and external websites, are governed by those third parties’ own terms and privacy policies.

7. DATA SECURITY

We use administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. No system is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the security of your own systems, devices, networks, account credentials, personnel access, and administrative users. The Auto Wall is not responsible for unauthorized access, data loss, or misuse caused by your systems, devices, networks, personnel, credentials, configuration choices, or failure to maintain reasonable security practices.

8. DATA RETENTION

We retain information for as long as reasonably necessary to provide the Service, maintain business records, administer accounts, process workflows, resolve disputes, enforce agreements, collect amounts owed, comply with legal obligations, prevent fraud, protect rights and security, and support legitimate business purposes, unless a longer retention period is required or permitted by law. We may retain backup copies, logs, security records, transaction records, audit records, and de-identified or aggregated information for longer periods where reasonably necessary for security, legal, compliance, accounting, dispute-resolution, fraud-prevention, or business-continuity purposes. If you request deletion of information, we may deny or limit the request where retention is required or permitted by law, necessary to complete transactions or workflows, maintain business records, prevent fraud, enforce agreements, protect legal rights, comply with legal obligations, or preserve information in backup or archival systems for a limited period.

9. YOUR CHOICES

Depending on the Service features available to you and applicable law, you may update certain account information through your account settings, manage cookies through your browser settings or contact us to request access, correction, deletion, restriction, portability, or other rights regarding personal information. We may verify your identity and authority before processing a request. We may deny, limit, or delay a request where permitted by law, including where information is needed to provide the Service, complete a transaction or workflow, maintain business records, comply with law, prevent fraud or security incidents, enforce agreements, protect legal rights, or preserve information in backups or archival systems. If you submit a request on behalf of another person or organization, you must have legal authority to do so and may be required to provide proof of that authority.

10. INTERNATIONAL USE

The Service may be accessed from jurisdictions outside the location where The Auto Wall, its systems, or its service providers operate. Information may be processed, stored, transferred, and accessed in the United States and other jurisdictions that may have data-protection laws different from those in your location. Where required by applicable law, we will use appropriate safeguards for international transfers.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The revised version will be posted on the Service with an updated effective date or last-updated date. The updated Privacy Policy will apply to information collected or processed after the effective date of the updated version, and, to the extent permitted by law, to continued use of the Service after the updated version becomes effective. Where required by applicable law, we may provide additional notice or request consent for material changes.

12. RELATIONSHIP WITH TERMS AND CONDITIONS

This Privacy Policy explains how we collect, use, disclose, and protect information. Our Terms and Conditions govern access to and use of the Service, including account obligations, payment obligations, user responsibilities, disclaimers, limitations of liability, indemnification, dispute resolution, and other contractual terms. If there is a conflict between this Privacy Policy and the Terms and Conditions, this Privacy Policy controls only with respect to the collection, use, disclosure, and protection of personal information, and the Terms and Conditions control with respect to all other matters.

13. CONTACT US

Questions or requests regarding this Privacy Policy may be directed to:

Marche - TheAutoWall.com Tampa, FL, 33606. Support email: marche@theautowall.com